Our Expertise
Public Relations Counsel
Berg Muirhead has more than 60 years of combined experience helping major corporations, small firms, institutions, nonprofits governmental units and public officials tell their story. Our staff is skilled at giving you the advantage, whether you are engaging the media, launching a new initiative or raising public awareness on a particular issue.
We serve a broad range of industries: education, finance, foundations, government, health care, hospitality and entertainment, non-profit, retail, real estate, technology, utility and transportation. Berg Muirhead helps you develop effective relationships with the specific audiences you need to reach.
Crisis Management
Having a crisis management policy is an essential part of any well thought out communications plan. Berg Muirhead will protect your corporate or institutional reputation and design a crisis management strategy to help mitigate any long term damage. Our professionals will coach your spokespersons on how to respond to media inquiries.
Event Management
From international media events to elegant galas, Berg Muirhead offers seamless planning and production support. Our agency is well versed in coordinating conferences, events, openings, tours and receptions. We pay attention to detail and add the special touches that make your event stand out above the rest.
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Public Affairs and Campaigns
Public affairs and information campaigns present the challenge of determining the best method to reach voters, inform them of the facts and overcome organized opposition and negative information.
Berg Muirhead is skilled at breaking down complex issues into straightforward messages that make sense to voters. Our agency has helped government units and institutions secure bond and tax referendum approvals when previous efforts have failed. We have assisted candidates with successful campaigns for public office in the face of strong incumbents and powerful opposition. Our understanding of the politics of southeast Michigan and the messages that resonate with voters will provide the vehicle for your success.
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Media Relations
Getting the right message to your target audience can mean the difference between positive recognition for your product, service or position on an issue, and negative coverage that can affect your company for years.
Berg Muirhead places media strategy at the core of its campaigns and com-munications initiatives and uses its extensive media relationships to deliver your key messages to those in the media who have the ability to influence outcomes. Our specialists come from a diverse background of journalistic and media disciplines and are prepared to help you match the right message with the right audience.
We can help you with:
- News Conferences/Briefings
- News Releases and Information Kits
- Op-Ed Articles
- Editorial Board Meetings
- Media Partnerships
- Media Relationship Management
- Media Training
- News and Feature Story Placement
- Client briefing
- Image Consulting
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Community Relations
The success of any grassroots campaign begins with the people. Being able to connect with everyone in the community from parent to business owner to corporate executive is the key to winning public favor.
Berg Muirhead is skilled at managing strategy, grassroots coalitions, positioning, message development and relationship building with community leaders to assist those involved with campaigns or publicly debated issues.
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Technical Writing & Editorial Services
It does no good to have a great program, product or service if no one understands what you do. Berg Muirhead takes complicated industry jargon and cluttered communications and translates your information into clear and concise messages that are geared toward specific audiences.
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Speech & Business Writing
Whether you are speaking to a distinguished crowd of thousands or an intimate gathering of a few, Berg Muirhead helps you put your best foot forward with speeches that capture the attention of your listeners and leave them wanting more.
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Our skilled writers can compose:
- Direct Mail Pieces
- Brochures
- Corporate Profiles
- Copy Publications
- Letters
- Newsletters
- Position Papers
- Proposals
- Scripts
- Annual Reports
- Talking Points
Additional Services
- Graphic Design: Berg Muirhead partners with CompuArt Design, to give you striking artistic presentations that add the finishing touch to your annual reports, press kits, brochures and other collateral materials. Our custom logo designs, identity branding solutions, and event signage give you the critical edge.
- Public Relations Training for Public Officials: When the University of Michigan Dearborn decided to create a course in public relations training for public officials, they turned to Berg Muirhead. In collaboration with the University’s Institute for Local Government, Berg Muirhead has conducted seminars for the past two years and is preparing to offer a third course in the spring of 2008.
- Focus Groups: Recruitment, facilitation, analysis and message development.
- Broadcast Services: Commercials, public service announcements, multimedia presentations, video scripts, editorials and features.
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