Case Studies

Client: Detroit Youth Foundation

YouthVille Detroit makes dreams come true for youth

Situation
YouthVille Detroit is the largest, most comprehensive youth development center in the city of Detroit. The 71,000-square foot facility cost $12.5 million and provides everything from computer training and academic assistance to fine arts development and physical fitness classes. Berg Muirhead and Associates was asked to assist with the 2005 grand opening to bring awareness to the project.

Strategy
We coordinated two grand opening events. The first event was a celebration and tour for community leaders held prior to the official opening. The second event was a community open house aimed at attracting more than 2,000 young people and parents for a first hand look at what the center had to offer. During the open house, youth volunteers served as tour guides.

Results
We exceeded attendance goals for both events.  More than 500 community leaders attended the initial celebration.  Nearly 3,000 adults and young people attended the community open house.  Every major television, newspaper and broadcast station in the Detroit area covered the story along with national mention as far away as Las Vegas and California.