Case Studies

Client: Ethiopian North American Health Professionals Association

Category: Non-Profit

Helping Save Lives in Ethiopia

Situation
The Detroit-based Ethiopian North American Health Professionals Association (ENAHPA) had, through sheer strength of determination, funded nine successful medical mission trips to Ethiopia  In order to expand their efforts, they decided to host a fund-raising dinner to draw attention to their work and raise funds for future missions.

Solution
Berg Muirhead developed an aggressive, targeted communications plan aimed at reaching potential sponsors as well as local, regional, and national media. We also were able to capitalize on the involvement of Haile Gebrselassie, a native of Ethiopia who is an Olympic gold medalist and the holder of the world record in the Marathon, when he volunteered to attend the dinner, which was held the evening before the Detroit Free Press/Flagstar Marathon.  We partnered with race organizers to include Gebrselassie in race activities.

Results
In the words of ENAHPA founder Dr. Ingida Asfaw, “ENAHPA has become a household word.” The aggressive media strategies executed on ENAHPA’s behalf greatly enhanced the public’s knowledge of the organization and its mission.  More importantly, all fund-raising goals were met.